In 2025, being a great adjuster isn’t just about knowing how to write estimates or climb roofs — it’s also about how you present yourself in the industry.
Your personal brand is what firms, carriers, and peers remember about you. And when you’re an independent adjuster, you are your own business.
Here’s how to make sure your name stands out — for the right reasons.
🧠 Step 1: Know What You Bring to the Table
Start with clarity. What makes you different?
Do you:
- Excel at handling storm claims fast and clean?
- Have a reputation for exceptional communication with policyholders?
- Work multiple software platforms like Xactimate, Symbility, or CoreLogic?
Own it — and communicate it clearly in every professional interaction.
💻 Step 2: Create a Digital Footprint That Reflects Professionalism
You don’t need to be an influencer. You just need to be visible.
Here’s how:
- LinkedIn: Keep a clean, updated profile. Include your licenses, certifications, software knowledge, and deployment history.
- Resume: Use an adjuster-focused format (we provide one to our students).
- Email: Create a professional signature and consider a Gmail address tied to your name (not a nickname).
Pro Tip: Search your own name online and make sure what shows up aligns with how you want to be perceived.
🚗 Step 3: Make Your On-the-Ground Brand Match Your Online Brand
Your “brand” doesn’t stop at the keyboard.
How you act on the job tells firms and carriers everything they need to know:
- Show up early
- Be clean, organized, and prepared
- Communicate consistently with claimants and managers
- Turn in quality files on time
You are always being evaluated — even when no one says anything.
🛠️ Bonus Tip: Use Branding Tools to Stay Top of Mind
Consider these small but powerful extras:
- Business cards with your contact info and licenses
- A clean company shirt with your name
- A professional voicemail message
- A digital portfolio of past work or references
🔁 Final Thoughts: Build It Before You Need It
Adjusting is a competitive field. The top adjusters don’t just know their craft — they’ve built a reputation.
Start now.
- Put your best foot forward online and in person.
- Get help where you need it (resume, interview prep, tech training).
- Build relationships with staffing firms and peers — your name will start circulating.
🎓 Want Help Becoming a Stand-Out Adjuster?
At MileHigh Adjusters Houston, we help you build more than just skills. Our students get:
- Adjuster-focused resume templates
- Access to a list of over 230 staffing firms
- Interview prep, professional branding tips, and mentorship
📅 Ready to build your career?
👉 Schedule a quick call with Mark: https://calendly.com/mark-milehighadjustershouston/15min
MileHigh Adjusters Houston – Training the Special Forces of Adjusters!
📍 Based in Houston | Training Nationwide
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